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Apple’s car project isn’t dead yet. The tech giant even pushed the project forward by hiring 20-year Lamborghini veteran Luigi Taraborrelli to work on the vehicle, according to Automotive News citing an unnamed source “with knowledge of the situation.”
Taraborrelli has been head of chassis R&D and vehicle dynamics at Lamborghini since 2008, according to his LinkedIn page. This work includes signing the vehicle’s suspension, steering, braking, and driving assistance systems. He worked on the Urus, several Huracan and Aventador variants, plus limited vehicles like the Centenario and Veneno.
27 Photo
These images are speculative renderings of what an Apple car might look like, not a representation of the actual vehicle.
In 2021, there are many reports of Apple looking for partners to assemble its cars. Hyundai confirmed that the company was in negotiations, but the deal allegedly fell through because the South Korean automaker didn’t just want to be a contract manufacturer of vehicles.
Apple then approached Nissan to build the car. However, the partnership did not work out for the same reasons as the Hyundai deal. Japanese automakers don’t want to build Apple-branded vehicles.
There are also rumors of negotiations with Toyota. Apparently, the partnership didn’t work either.
In September 2021, Apple allegedly decided it would develop its own vehicles without input from companies in the auto industry. The tech giant is reportedly looking to start building vehicles by 2024.
Conflicting reports claim that Apple’s cars may be fully autonomous with no physical controls or may have a steering wheel and pedals. The company is reportedly developing a state-of-the-art battery for vehicles
The Motor1.com archive shows reports of Apple working on cars since 2015. In 2016, the company allegedly decided not to build vehicles and would focus solely on autonomous driving technology. Recently, the tech business changed its mind and reportedly reassigned more than 200 people from the self-driving tech team.
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