Apple Car Projected To Cost Less Than $100K, Could Arrive In 2026

There are new rumors about the long-awaited Apple Car. The vehicle allegedly has a projected price of less than $100,000, the unnamed sources said Bloomberg. However, the model is reportedly not coming until 2026, which is a year later than the company’s previous plans.

The report also offers some alleged details about Apple Car technology. The vehicle will have an advanced driver assistance system capable of driving the model on the road. Lidar and radar sensors will monitor the road. A processor codenamed Denali would power a variety of systems, and was reportedly as powerful as four of the company’s most advanced chips.

The rendering above is purely speculative.

During non-pilot driving, the driver will control it with a conventional steering wheel and pedals.

The Apple Car project has had many ups and downs. In 2016, the company allegedly abandoned plans to build actual vehicles and decided to focus on developing autonomous technology. It then prepared again before expected reassigned 200 people from the program to work in another division.

In recent years, there have been several reports of Apple allegedly approaching automakers to build cars for them. Talks broke down with Hyundai and Nissan. There are also rumors about a partnership with Toyota. LG and Magna are also among claimed collaborators.

Apple has been tight-lipped about what it’s actually doing with the car project. In 2021, there were rumors about Apple using a limited liability company to hide its purchase of a former Chrysler test site near Phoenix, Arizona.

To help develop the car, Apple allegedly hired 20 year Lamborghini veteran Luigi Taraborrelli. He is the Italian automaker’s head of chassis and vehicle dynamics with responsibilities including modeling suspension, steering, braking and driving assistance systems.

While the Apple Car hasn’t materialized yet, the company continues to develop its CarPlay telematics software. The next-gen version had a teaser during Apple’s Worldwide Developers Conference 2022. It will be able to function on multiple displays such as the infotainment screen and digital instrument cluster, for example.

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