The average transaction price (ATP) for new GMCs declined in March 2026, bucking the upward price trend seen in the broader US auto market.
According to reports from Cox AutomotiveCiting data compiled by Kelley Blue Book, the ATP for a new GMC was $64,649 last month, down 1.3 percent year-over-year compared to the ATP figure of $65,506 for March 2025. However, prices increased 1.8 percent month-over-month from the ATP figure of $63,501 recorded in February 2026.
Although GMC prices weakened slightly year over year, General Motors’ broader portfolio moved in the opposite direction. Across GM’s four U.S. brands (Buick, Cadillac, Chevrolet and GMC), GM posted an average transaction price of $53,474 last month, marking a 3.8 percent increase from the ATP figure of $51,521 in March 2025, as well as a 0.3 percent increase compared to $53,323 in the previous month.
The report also noted that ATP for the broader U.S. auto market increased 3.5 percent last month, reaching $49,275 and resulting in four consecutive months of year-on-year price growth. This price increase is partly due to continued consumer preference for higher-priced segments such as full-size pickups and SUVs.
At the same time, the average manufacturer’s suggested retail price (MSRP) rose to $51,456, surpassing the $50,000 threshold for the 12th consecutive months. Incentives also increased, reaching 7.2 percent of ATP, up month-on-month and year-on-year.
ATP increases in key segments remained small relative to the overall market average, with ATP for full-size pickups reaching $65,964 (up 2.8 percent year-on-year), midsize SUVs at $49,853 (up 2.8 percent), compact SUVs at $37,055 (up 2.1 percent), subcompact SUVs at $30,612 (up 2.2 percent), and compact cars at $30,612 (up 2.2 percent), $27,469 (up 1.1 percent).
In contrast to internal combustion vehicles, the price of electric vehicles continues to decline. Average ATP for electric vehicles fell 2.8 percent year-on-year to $54,508, down 0.7 percent compared to February, marking the third consecutive monthly decline, while incentives continued to increase in the electric vehicle space.
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