- Ford’s large SUV saw a surge in sales last month.
- The Bronco, Explorer and Expedition saw sales increase in February of more than 25 percent.
- Despite the surge in sales, Ford Motor Company’s overall sales fell 5.5 percent in February.
Ford sales may have fallen 5.5 percent last month, and are down 5.4 percent for the year, but customers are flocking to a particular model: large SUVs. The Bronco, Explorer, and Expedition all saw sales spike in February by quite significant margins.
The Explorer saw the largest year-over-year increase—33.4 percent—with Ford selling 20,100 units. Bronco sales also increased 27.6 percent in February, while Expedition sales rose 26.2 percent.
While Ford’s large SUVs saw sales surge, the company’s best-selling model, the F-Series pickup, saw sales decline last month. Sales fell 16.2 percent in February and are down 17.2 percent for the year.
| Model | Sales February 2026 | Sales February 2025 | YoY % Increase | YTD % Increase |
| Ford Bronco | 12,553 | 9,837 | +27.6% | +23.7% |
| Ford Expedition | 5,551 | 4,389 | +26.5% | +20.1% |
| Ford Explorer | 20,100 | 15,071 | +33.4% | +32.1% |
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Another sales highlight was the Mustang. Sales continue to soar, with sales last month up 54.5 percent. Ford has sold nearly 8,000 Mustangs so far this year, an increase of 52.4 percent.
Bronco Sport sales also rose 12.4 percent in February, which was the best ever, while Ranger sales jumped nearly 30 percent. Maverick sales grew last month, but only by 1.1 percent. Sales for the compact pickup, which will have no competitors, rose 6.7 percent this year.
Lincoln is off to a strong start to the year, with sales of the Dearborn luxury brand up 11.0 percent so far this year after a 12.2 percent increase last month. Aviator and Navigator sales rose 50.1 percent and 31.8 percent, respectively. Nautilus sales rose just 0.4 percent.
Photo by: Ford
Ford EV Falls
The end of federal incentives for electric vehicles has affected Ford’s electric vehicle sales. The Mustang Mach-E, which once outperformed gas-powered Mustang coupes and convertibles, saw sales decline in February by 54.6 percent.
Sales of the F-150 Lightning, which Ford will soon replace with a range-extended variant, fell 76.3 percent. Ford’s electric vehicle sales were down 70.3 percent through the end of February—and they likely won’t recover any time soon.
Motorcycle Pickup1: Consumers may be flocking to Ford’s larger SUVs, but their popularity isn’t enough to lift Ford’s year-over-year sales growth into positive. Mustang sales soared as sales of the company’s best-selling model, the F-Series, fell 10,000 units last month compared to February 2025.
