- Ford sales fell 9.2 percent in the first quarter of 2026.
- Sales of the Mustang, Explorer, and Expedition are up.
- Ford is seeing increased sales for its entry-level Ranger XL and Bronco Sport.
Ford Motor Company has reported its first quarter sales results fell 9.2 percent. Many models saw sales decline, but there were some bright spots, including the Mustang, Explorer, and Expedition, as well as sales of some of the brand’s entry-level trim levels.
According to the automaker, sales of the entry-level Ranger XL rose 45.5 percent. The Ranger starts at $35,245. Sales of the entry-level Bronco Sport rose 10.3 percent. Including the base Maverick, all three entry-level trims saw sales increase by 8.4 percent.
Ford is successful at the other end of the price spectrum. Ranger Raptor sales rose 36.1 percent, while Explorer and Expedition sales increased 29.7 percent and 30.2 percent, respectively.
| Model | Sales in 2026 | Sales in 2025 | % Change |
| Bronco Sports | 35,021 | 33,363 | 5.0% |
| Escape | 12,397 | 37,357 | -66.8% |
| Broncho | 31,197 | 32,595 | -4.3% |
| Mustangs | 14,074 | 9,377 | 50.1% |
| Mustang Mach-E | 4,600 | 11,607 | -60.4% |
| Explorer | 61,397 | 47,314 | 29.7% |
| Expedition | 17,554 | 13,482 | 30.2% |
| F Series | 159,901 | 190,389 | -16.0% |
| (F-150 Lightning) | 2,060 | 7,187 | -71.3% |
| forest guard | 17,775 | 14,913 | 19.2% |
| Mavericks | 33,861 | 38,015 | -10.9% |
| E Series | 9,359 | 9,679 | -3.3% |
| Transit | 34,238 | 34,580 | -1.0% |
| Heavy Truck | 2,331 | 2,811 | -17.1% |
| Ford Total | 433,705 | 477,560 | -9.2% |
Mustang Boom
Mustang sales are off to a strong start this year, a drastic change from the start of 2025 when sales fell 31.6 percent. Sales rose 3.2 percent in the second quarter last year, fell 10 percent the following quarter, and finally started to show signs of recovery in the closing months of 2025.
Ford has continued that momentum into 2026, with Mustang sales up 50.1 percent. The automaker sold 14,074 Mustangs from January to March and it is now the automaker’s best-selling version of the Mustang, outselling the electric Mach-E Crossover by a wide margin.
Photo by: Ford
Ford Sales Slip
Like many other automakers, Ford is experiencing a decline in electric vehicle sales. Sales of the Mustang Mach-E fell 60.4 percent, with the automaker selling just 4,600 units. Sales of the F-150 Lightning were even worse, down 71.3 percent, as the automaker prepared to replace it with a wider range.
Sales also plunged 16.0 for the brand’s best-selling model, the F-Series. The automaker sold 159,901 pickups, down from 177,796 last year, but it remains America’s best-selling pickup model, outselling the Chevrolet Silverado 1500 and Ram 1500. One of its suppliers also experienced a fire towards the end of last year, disrupting production.
The Maverick, which serves as the Blue Oval’s entry-level model, saw sales decline by 10.9 percent, with 33,861 sold so far this year. Bronco sales also fell 4.3 percent to 31,197 units sold.
Motorcycle Pickup1: Despite strong sales of the Mustang, Explorer and Expedition, overall Ford sales fell 9.2 percent. This decline could signal a slowdown as tariffs and other external factors continue to put pressure on the industry.
