Electric Ferrari Luce Price Allegedly Leaked

We’re just over a month away from a day that many thought would never happen: the reveal of the electric Ferrari. However, Luce was a long time coming and had been announced years before. The Maranello only shows a glimpse of the cabin, while the exterior is covered in Breadvan-like camouflage to hide the design.

Amidst the few details shared by the Prancing Horse, rumors about price continue to surface. In June 2024, Reuters the alleged Italian electric stallion will sell for more than €500,000 in his domestic market. Ferrari quickly rejected the claims, saying a final price had not been set. Now, a new one Bloomberg Reports suggest Luce could be more expensive.

Company insiders told the news agency that Ferrari has set a starting price of around €550,000. However, the final sticker could increase or decrease by 10 percent. If these figures hold, the Luce will cost €100,000 more than the V12-engined Purosangue.

Photo by: Derek Photography

Although Ferrari’s first electric car is not an SUV, it will have rear doors and rear seats. Expect a grand tourer body style, perhaps with rear doors instead of a traditional trunk. It will feature a completely new interior, combining analog and digital elements, developed together with LoveFrom, the creative collective founded by former Apple design chief Sir Jony Ive.

If the rumored €550,000 starting price proves accurate, it would make the Luce the most expensive new EV outside the world of supercars and hypercars. It will surpass high-end electric vehicles such as the Rolls-Royce Spectre, Lucid Air Sapphire, and Porsche Taycan Turbo GT.

Ferrari previously said it would not require customers to buy a Luce to access the rarest petrol-engined special edition model. Even before options, the reported price would put the EV near the top of the range. CEO Benedetto Vigna remains confident in the success of the model, and recently said that initial feedback has been “very positive.”

The claimed price of €550,000 translates to around $646,000 at current exchange rates. However, this conversion is misleading, considering that Italy charges VAT (value added tax) of 22 percent. Historically, cars have been much cheaper in the United States than in Europe, and the Luce is no exception.

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Source: Ferrari

Motorcycle Pickup1: Although Ferrari declined to comment on pricing, the consistency of reports placing the Luce at over €500,000 suggests there may be some truth to it. The high price underscores the company’s confidence that it can command a premium price and still attract buyers, even for an electric vehicle that breaks with decades of combustion engine tradition.

Ferrari and Rolls-Royce are not the only top car manufacturers using electric vehicles. Bentley is just months away from launching the “Urban SUV”, its first production model without a gas engine. As Ferrari and Bentley prepare to join the electric vehicle sector, the list of ultra-luxury brands without electric models is shrinking. Aston Martin and Lamborghini are among the few remaining.