GM’s rival, Ford Motor Company, is set to continue its electrification strategy with plans to offer electrified powertrains across nearly its entire global product lineup by the end of the decade.
As our sister publication reports, Ford AuthorityThe announcement was made alongside broader organizational changes and the departure of a key executive in the Blue Oval brand’s electric vehicle efforts.
The electrification target of 90 percent by 2030 includes a combination of hybrid electric vehicles (HEV), long-range electric vehicles (EREV), and battery electric vehicles (BEV). Additionally, the company projects electric vehicles will account for about half of its total global volume. The company also confirmed that around 90 percent of its vehicles will adopt the latest electrical systems by 2030.
Part of this transition is the launch of a new division called Product Creation and Industrialization, which will consolidate the teams responsible for electric vehicles, software, design and manufacturing. Led by chief operating officer Kumar Galhotra, the group is tasked with increasing development speed, reducing complexity and improving overall product quality. Ford says this approach will better align its efforts across powertrain types, allowing for more efficient integration of electrification systems into its vehicle portfolio.
At the same time, Ford confirmed that digital and EV design chief Doug Field would be leaving the company. Field, who joined Ford in 2021 after a stint at Apple, played a key role in shaping the automaker’s modern EV strategy. During his tenure, he helped develop Ford’s internal software and design capabilities while fostering closer collaboration between electric vehicle-focused teams and traditional engineering groups.
Meanwhile, GM has scaled back its electric vehicle ambitions, following a broader trend seen in the auto industry in the wake of headwinds such as the expiration of the federal electric vehicle tax credit at the end of last year. Even so, GM CEO Mary Barra has reiterated that electric vehicles remain the “north star” for the automaker.
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