- Bentley has had a profitable 2025 despite massive investment to bring its first EV to market.
- Sales fell 4.8 percent to 10,131 units.
- Bentley will launch a plug-in hybrid or EV every year until 2035.
2025 won’t be the best year for Bentley, but it could be even worse for the Audi-owned brand. With US tariffs and shrinking demand in China, traditional luxury carmakers are under pressure. Even so, sales did not fall drastically, only dropping 4.8 percent to 10,131 units.
Despite a slight setback in overall deliveries, Bentley said it was offsetting weak demand with high-margin products from its Mulliner bespoke division. Additionally, high-performance Speed derivatives are also in high demand. As a result, revenue fell just one percent year-on-year to €2.6 billion, or $3 billion at current exchange rates. As expected, the Bentayga SUV was the best-selling model.
Even in a challenging environment, Crewe recorded its seventh consecutive year of profitability. The company posted an operating profit of €216 million (approximately $248.7 million), resulting in an operating margin of 8.3 percent. These figures were achieved largely without the W12, as the twelve-cylinder engine was retired with the stunning Batur.
Photo by: Bentley
As the old saying goes, you have to spend money to make money. Bentley opened a new design center last year and is about to complete its first electric car assembly line. They also put the finishing touches on the new paint shop, allowing customers to choose from nearly 100 colors.
Bentley plans to launch a plug-in hybrid or electric vehicle every year until 2035. Although the 2030 electric vehicle target has been abandoned, the company still aims to be “exclusively electric in the future.”
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Source: Bentley
