- Shipments increase by 20 percent by 2025.
- More than 73,000 cars sold worldwide.
- The Junior is the best-selling Alfa Romeo.
It’s been more than a decade since the late Sergio Marchionne hit the reset button on Alfa Romeo, trying to turn the famed Italian brand into a true rival to the German brand. FCA poured a billion euros into the Giorgio platform to develop the Giulia and Stelvio, two models still on sale today. Both sedans and SUVs will continue through 2027, but neither has yet met the company’s volume expectations.
Luckily, Alfa Romeo doesn’t have to rely on just two aging products. As a member of Stellantis, the company has access to multiple platforms to accelerate new vehicle development. The strategy seems to be paying off, at least judging from sales figures for 2025. Last year, volume jumped 20 percent to 73,000 units.
Growth is still growth, but we need to look at the bigger picture. BMW sells 2,169,761 vehicles in 2025, while Mercedes delivers 1,800,800 cars. Audi finished third in the luxury car race with 1.6 million units, Toyota’s Lexus brand delivered 882,231 vehicles, and even Porsche was far ahead, finishing 2025 with 279,449 deliveries.
Delaying the Giulia and Stelvio replacements certainly didn’t help, although it was probably the right move. The company initially planned to launch the second-generation model as an electric vehicle before returning to the planning stages to engineer the model with a combustion engine as well. The new models are expected to arrive in 2028 and are expected to attract more customers back to showrooms.
Meanwhile, Junior is expected to do most of the heavy lifting. Alfa Romeo’s most affordable model was last year’s best-seller, followed by the larger Tonale, which recently received a facelift. The 33 Stradale is irrelevant from a volume perspective, as production was limited to 33 cars, of which five have been delivered so far. However, the mid-engined halo car was a powerful image boost, keeping people talking about the Torino-based company.
| Brand | Sales in 2025 |
| BMW | 2,169,761 |
| Mercedes-Benz | 1,800,800 |
| Audi | 1,600,000 |
| Lexus | 882.231 |
| Porsche | 279,449 |
| Alfa Romeo | 73,000 |
More than 80 percent of Alfa Romeo vehicles are delivered to European buyers, followed by North America, the Middle East and Africa, and Asia. 2025 is a difficult year in the United States, where demand plummets 36 percent to just 5,652 cars. It’s worth noting that the Junior is not sold in the US
Although the Giulia and Stelvio have been on sale for about 10 years, the Quadrifoglio model’s share of total sales has never been higher. By 2025, high-performance versions account for 11 percent of shipments, and there’s reason to believe the momentum will continue. After a hiatus, the V6-powered variant is back on sale in Europe.
Looking back to the Marchionne era, there was an ambition to sell 300,000 vehicles annually by 2010, but the company never came close to that number. Today, Alfa Romeo is in a better position than ever to increase sales, provided Stellantis is willing to support its increase. For reference, the company’s best year was 1990, when deliveries peaked at 223,643 units.
However, plans to expand the lineup of large vehicles tailored to American tastes have been scrapped. There were once reports of a BMW X5 rival arriving in 2028, slotting above the Stelvio, but that project is no longer underway. Late last year, Alfa Romeo CEO Santo Ficili said, “Large cars are not the brand’s territory.”
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Source: Alfa Romeo
Motorcycle Pickup1: Stellantis has its work cut out for it. CEO Antonio Filosa has to manage more than a dozen brands, many of which are struggling. Recently Reuters The report alleges that the conglomerate’s leadership is “assessing the long-term viability of the 14 brands.” The news agency claims Filosa has not ruled out the possibility of closing some of them, as some European brands are reportedly at risk.
We’re not sure Alfa Romeo is on that list, as other European brands seem to be in a more precarious position, including Lancia, Maserati and DS Automobiles. Alfa Romeo certainly deserves a place in the Stellantis constellation, and it is hoped that last year’s sales results will mark the start of a continued upward trend.
