- A new study reveals that nearly 70 percent of Gen Z buyers would consider a car from a Chinese brand.
- This compares with nearly 40 percent of respondents who said they would be unlikely to consider a Chinese vehicle.
- Seventy-six percent of respondents would consider a Chinese car if it partnered with a US brand.
Chinese automakers continue to expand their reach, but much of the American market remains off-limits due to high tariffs. Nonetheless, some consumers say they would consider buying a vehicle made in China, and one age group is much more likely than others: Gen Z.
According to the new one Cox Automotive In the study, 69 percent of Gen Z respondents said they would consider a car from a Chinese brand. This is in sharp contrast to 39 percent of respondents who stated that they did not/did not at all want to buy vehicles made in China. Thirty-eight percent is very/very likely to occur.
- Very/Extremely Likely — 38%
- Not Very / Not Likely At All — 39%
- Likely Gen Z — 69%
Although consumers show interest in Chinese vehicles, they lack awareness and understanding of certain brands, according to the research. BYD has the highest brand awareness, namely 35 percent, but only 17 percent know the brand.
- BYD — 35%
- cherry — 30%
- Geely — 27%
- Chang’an — 26%
- Jetour — 25%
Forty percent of respondents support Chinese brands entering the US market, and partnering with established brands can significantly increase consumer interest. Seventy-six percent of respondents would consider a Chinese car if it partnered with a US brand.
Motorcycle Pickup1: Chinese cars continue to gain traction in new markets, with Canada recently agreeing to lower tariffs and allow imported vehicles. As more young consumers become interested in Chinese vehicles, they could influence the American market. Cars are becoming more expensive, and increased competition could lower costs for consumers.
