Corvette Z06 Sales Training Prepares Dealers For Ferrari, Porsche Buyers

There’s no denying that the 2023 Chevrolet Corvette Z06 is a decent supercar with serious performance. Much has been said about the naturally aspirated high-revving V8, but apparently, Chevrolet is teaching salespeople at dealerships to keep talking about the 5.5-liter engine if an indecisive buyer walks into the showroom.

Moreover, Chevy is aiming for supercar royalty with the Z06. Screenshot of the sales training quiz shared on The Truth About Cars specifically mentions the Ferrari F8 Tributo, McLaren 720S, Porsche 911 GT3, and Audi R8. Granted, the quiz is also quite funny with the “questions” asked by potential Z06 buyers, but the point here is not to imitate real-life situations. This is to educate the sales team on where the Z06 outperforms the competition.

Some might find a bit of humor on that front as well. For example, when confronted with a customer cross-shopping a 710-horsepower Ferrari, Chevrolet said the Z06’s “handmade” 670-hp engine lacked turbo lag. It’s also emphasized as the most powerful naturally aspirated engine ever, though the insane Ferrari 812 Superfast and V12 might have something to say about that. Of course, Chevy meant to say the most powerful NA V8 engine, which technically has no turbo lag but has an 8,600-rpm redline. Whether it will be that soon to reach the powerband as a factory driven Ferrari remains to be seen.

The engine is also a focal point to convince Porsche 911 GT3 buyers to stick with Chevrolet, along with an 8-speed dual clutch transmission. The same goes for the Audi R8, but the gearbox alone is the center of attention for discussions about the McLaren 720S. Sales staff were instructed to emphasize stronger clutches and better lubrication for track use on the C8. Oddly enough, there is no mention of the engine with the McLaren; considering all the running dynos we’ve seen show an underrated 720s from the factory, it could be a wise move.

For the first year, we suspect most potential Z06 customers already know exactly what they’re getting into, not to mention what the competition has to offer. However, this brazen sales training shows how serious Chevrolet is with its mid-engine Corvette.