Average transaction prices (ATP) for new Cadillacs increased in March 2026, coinciding with a broader upward trend in the US auto market.
According to reports from Cox Automotive Based on data reported by Kelley Blue Book, the ATP for a new Cadillac was recorded at $84,139 last month, an increase of 11.6 percent year-over-year compared to the ATP of $75,360 recorded in March 2025. Prices also increased 3.0 percent month-over-month from the ATP figure of $81,667 recorded in February 2026.
Looking at General Motors’ broader lineup in the US market (including the Buick, Cadillac, Chevrolet and GMC brands), prices have also seen increases, with The General recording an ATP of $53,474 in March 2026. Compared to the previous year, GM ATP increased by 3.8 percent from $51,521 recorded in March 2025. Meanwhile, last month’s figures also showed a smaller increase of 0.3 percent compared to ATP in the US market. $53,325 in February 2026.
Looking at the numbers in the broader US auto market, ATP increased by 3.5 percent year-on-year, reaching $49,275 last month. March was also the fourth consecutive month that prices increased year-over-year, a trend tied to consumer demand for higher-priced vehicles, particularly full-size pickups and SUVs. Meanwhile, the average manufacturer’s suggested retail price (MSRP) increased to $51,456, with March marking its 12th year.th consecutive months where the average MSRP was above $50,000.
In terms of vehicle segments, the full-size pickup posted an ATP of $65,964, which is a 2.8 percent year-over-year increase. The midsize SUV hit $49,853, an increase of 2.8 percent. Compact SUV prices averaged $37,055, up 2.1 percent. The average price in the subcompact SUV segment was recorded at $30,612, an increase of 2.2 percent. Lastly, compact cars saw a smaller price increase, with the ATP rising 1.1 percent to $27,469.
Other highlights include increased incentives, which increased to an average of 7.2 percent ATP. In general, automotive incentives have increased from month to month and year to year.
Meanwhile, electric vehicle prices continued their downward trend, with the average ATP for new electric vehicles down 2.8 percent year-on-year to $54,508. Electric vehicle prices also fell 0.7 percent compared to February 2026, while at the same time, the average incentive rate for electric vehicles increased to 14.6 percent ATP, up from 14.2 percent ATP recorded in the previous month.
SUBSCRIBE TO GM AUTHORITY
We’ll send you an email or two a day with the latest GM news coverage. It’s completely free.
