Jaguar Kills Four Next-Gen Cars For Dramatic EV Pivot

Jaguar’s special promises for electric cars have yet to materialize into a car you can actually buy. In fact, the company does not currently sell any vehicles, having discontinued all previous generation gas and electric models. The Type 00 concept debuts in late 2024, and will only be revealed in its final form this summer. Order books will open in the fall, with deliveries expected to begin in early 2027.

Meanwhile, we learn about all the cars Jaguar had to sacrifice to pave the way for an all-electric future, which has yet to materialize. While it was known that an electric-only next-generation XJ was in development before being canceled at the last minute, there were three other models in the works as well.

Former Jaguar design chief Ian Callum revealed this during The Path to Success podcast that the smaller XF sedan is also slated for an update, intended to rival the BMW 5 Series, Mercedes E-Class, and Audi A6. It is not clear whether this third generation model will also produce a more practical wagon, just like its predecessor which had a long roof.

The company’s best-selling model, the F-Pace, was supposed to get a second generation, but development of the SUV was halted as focus shifted entirely to the Type 00. By far the most interesting of the dead cars was the new F-Type, but sadly it never saw production.

Instead, Jaguar is betting everything on its radically styled electric grand tourer as it moves upmarket, no longer chasing BMW, Mercedes and Audi but instead targeting Bentley. The production-ready Type 00 is expected to cost more than $100,000, and an SUV will follow in late 2027. The model will also be fully electric, as the Tata Motors-owned brand has denied rumors about offering a hybrid car.

Having served as Design Director for two decades, Ian Callum certainly knows how the story unfolds. He parted ways with Jaguar in 2019 and revealed during a podcast that these four models were “all planned, all done.” The next-gen XJ was “almost finished” before “everything stopped only to start again.”

Motorcycle Pickup1: While most automakers that previously set ambitious electric vehicle targets are now turning back to hybrids and even petrol cars, Jaguar is not giving up. This is a huge risk, and the company has admitted that around 85 percent of customers are unlikely to buy the luxury GT again.

Some dealers have sounded the alarm, one of whom said there was “no business case for the brand” in an anonymous statement to a German business newspaper. Mobilwoche. Not all sales reps were negative about the rebranding, but with Jaguar being too cautious, it was a high-risk gamble.