- Ferrari of Atlanta has begun advertising the automaker’s steering wheel upgrade to physical buttons.
- Ferrari returns to using physical steering wheel buttons on the Amalfi.
- The replacement part looks almost identical to the original.
Less than a year ago, Ferrari admitted it made a mistake. When it launched the SF90, the automaker wanted to cram as much new technology as possible into the hybrid supercar, opting for capacitive touch buttons on the steering wheel instead of real touch buttons. The owner hated it.
The feedback forced Ferrari to revert to physical buttons on the Amalfi’s steering wheel. Now, the company has announced upgrades to existing models to get the same treatment. Ferrari of Atlanta posted last week that they can now upgrade the steering wheel on the Purosangue and 12Cilindri with real buttons.
Ferrari Purosangue interior
All the dealer has to replace is the part containing all the controls, which can be done without sending the car back to Italy. The airbag cover remains unchanged. The replacement looks identical to the original, except with physical switches for menu, phone, and cruise control. Other controls are the same, such as traction control, wipers and lights.
Ferrari wasn’t the first company to revert to original buttons, but they were the first to offer a retrofit. The Italian automaker, along with several mainstream and luxury brands, openly admits that replacing physical controls with capacitive or touchscreen options is a step backwards. Instead, many automakers are reintroducing physical controls on future models.
Motorcycle Pickup1: It’s one thing for automakers to make mistakes, and quite another to offer repairs for older models. This isn’t something automakers always do, but the response must have been loud enough for Ferrari to listen and offer a retrofit. That’s good customer service.
