[ad_1]
Bentley joins several automakers taking a step into the digital world of Non-Fungible Tokens – NFT as they are commonly known. The luxury brand plans to sell 208 digital artworks later this year in an exclusive offering also called sustainable.
How is digital art sustainable? In this case, it refers to the company that Bentley is working with on this project. Polygon Studios will digitally print custom collections on the Etherium scaling platform using Web3. Admittedly, we don’t really speak the Metaverse language very well, but the conclusion is that Polygon Studios was recently certified as a carbon neutral company, and the virtual domain is where Bentley’s NFT will be.
What exactly is this NFT? That’s something Bentley is a bit cryptic about, and we mean more cryptic than what we usually hear about NFT. The photo at the top of the page shows a Bentley hood ornament against a fiery sky, so we’re factoring that in somehow. 208 NFTs will be created in total, although it is not clear if they are identical. As for the numbers, Bentley’s fastest production car hit 208 mph, and that was a total production R-Type Continental back in 1952. Those little tidbits could also play a part in NFT, but in the end, only buyers will know exactly what the real deal is all about. about.
27 Photo
“Bentley customers live their lives online, buy luxury goods with digital currency, and build businesses on the Metaverse,” said Alain Favey, member of Bentley’s sales and marketing board. “We’ve always engaged our customers where they explored their passions, and today that means being present in the digital marketplace and offering NFT assets. We’ve seen how NFT has raised the profile of art and artists, and we believe the same can happen in the automotive space. luxurious.”
Bentley didn’t mention the costs for the NFTs, but they will be available in September. In addition to the digital aspect, Bentley promises shoppers “will be treated to exclusive community opportunities, rewards and unique utilities” to be announced at a later date.
[ad_2]
Source link
