BMW iX Is Dead In The US: It Served Its Purpose

The BMW iX is dead in the United States. The electric SUV goes on sale here in 2022 to show off the company’s latest technology, but the model has already served its purpose. Now that the automaker is preparing to launch the Neue Klasse model, it is ending the allocation of the iX to the American market.

In a statement to BMW BlogA BMW spokesperson told the publication that the automaker’s lineup continues to expand, and “As part of this progress, we are finalizing the allocation of the BMW iX in the US as we prepare for the next generation of fully electric vehicles.”

Motor1 has reached out to BMW to confirm the report—we’ll update this story when we hear back.

The automaker said it remains “fully committed to electrification in the US.” The Neue Klasse model features BMW’s latest sixth generation eDrive technology and other innovations that will spread across the automaker’s lineup.

Current Sales Performance

BMW never intended for the iX to become the brand’s best-selling product. The vehicle is designed as a flagship to showcase the automaker’s fifth-generation electric vehicle technology, new design directions and other innovative features.

Electric SUV sales peaked in the United States in 2023, at 17,301 units, but have continued to decline since then. The number drops to 15,383 in 2024 and 12,587 in 2025. For 2026, iX sales fell 50.7 percent over the first three months, with just 1,788 sold.

Even if the iX dies in the US, production and sales will continue elsewhere. It’s unclear how long the automaker will continue producing the model as the Neue Klasse model arrives.

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Source: BMW

Motorcycle Pickup1: The BMW iX was a controversial model when it was launched, with an exterior design that divided opinion, but still served its purpose. The technology that made the iX impressive a few years ago is already old news, so it makes sense that the automaker would retire it as it prepares to launch something better.