- Hyundai launches its Ioniq electric brand in China.
- This is a preview of the lineup with two concepts, Venus and Earth.
- They have a single curve silhouette that drastically deviates from the current Ioniq design language.
Hyundai has been selling electric vehicles in the United States and much of the world under the Ioniq name for several years. The models feature different designs all connected via the brand’s signature lightning pixel elements, but China got something completely different when the first Ioniq branded cars arrived.
Hyundai has unveiled two new concepts, Venus and Earth, which preview the brand’s Ioniq design in China. The Venus is a sleek sedan, while the Bumi is a chunky SUV, and what connects the two vehicles is their singular curvaceous silhouette.

Hyundai Earth and Venus concept
Photo by: Hyundai
While both vehicles are quite unique, their interiors look like any other modern electric vehicle. The sedan has a very wide dashboard screen, a driver-focused cabin, and no buttons. There are also chrome-gold accents and layered mood lighting.
The SUV looks very similar, but the center screen is smaller, and we can see the swivel rear seats, which have “air hug” seats with “soft air modules.” Mood lighting on Earth mimics the shadows of trees.
Hyundai didn’t provide any powertrain details, instead calling the two concepts a “barometer” of the Ioniq’s future design language on the market. One aspect of the concept that will be produced is the name.
The automaker says it will name future Ioniq models after “planets” to create a “universe” model, but to us it looks more like a solar system. Hyundai unveiled the vehicle ahead of the Beijing Auto Show in China on April 24.

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Source: Hyundai
Motorcycle Pickup1: Hyundai is known for making drastic styling changes when it launches a new model, and the Venus and Earth concept doesn’t disappoint. They’re a far cry from the current Ioniq’s design language, and look stunning, but the lack of buttons throughout the cabin won’t sit well with American customers.


