New Body-On-Frame Trucks For America

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  • Kia plans to launch a new mid-size and long-range electric hybrid truck in the United States in 2030.
  • It will likely share a platform with Hyundai’s new body-on-frame pickup.
  • Kia will also launch a new global ‘flagship’ SUV in 2029.

Kia has big plans for the rest of the decade. Today, the Korean automaker outlined its mid- to long-term strategy through 2030, detailing several upcoming models, including a mid-size body-on-frame pickup for the United States and a global “flagship” electric SUV. The automaker presented its global plans at its annual investor day conference.

Kia will offer a new midsize truck with a long-range electric or hybrid powertrain. We expect these cars will share the platform that will underpin Hyundai’s upcoming pickup, and perhaps even give rise to Kia’s powerful SUV.

The automaker also wants to double the number of hybrid electric vehicles it offers, from four to eight, and reach 1.02 million sales by 2030—Kia sold 852,155 vehicles in America last year. Kia plans to sell 90,000 trucks in the US by 2034, according to Automotive News.

Hyundai will also deploy its new Atlas robots at two factories in America by 2029.

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Kia Tasman 2025

Photo by: Kia

New ‘Flagship’ SUV

In addition to the new truck, US buyers may also have the opportunity to consider a new electric SUV. According to automatic carKia says the new model will be its “flagship volume EV model” and one of three new global vehicles the automaker plans to launch. Kia did not say whether it would sell its new vehicle in the US.



Currently, the EV9 is the automaker’s flagship electric car. It uses the Electric Global Modular Platform, which underlies several models, but one thing Kia plans to launch before the end of the decade is its next-generation EV architecture.

Kia wants to expand its EV offerings from 11 to 14. One of them is the compact EV1. Nine of them are SUVs, with three commercial vehicles. Even as Kia expands its electric vehicle lineup, the automaker expects to sell 1 million electric vehicles annually, down from last year’s projection of 1.3 million.

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Motorcycle Pickup1: Kia’s body-on-frame pickup isn’t a big surprise. With Hyundai also making inroads into this segment, competing with established models like the Toyota Tacoma and Ford Ranger, Kia’s powertrain lineup could help set it apart.

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Kia, Automotive News, automatic car