- The Audi Concept C will enter production in 2027.
- It will be made in the same factory where Audi makes the R8.
- Audi plans to sell its cars with electric power only and a targa roof.
Audi made a ton of announcements this week during its annual conference. Not only did it share an early look at the reborn A2, but it also confirmed that the next Q7 and first Q9 will be launched this year. There’s also a facelifted Q4 E-Tron coming in 2026, but the car we’re most looking forward to will arrive next year.
The Concept C will go into production in 2027, a pleasant surprise considering we weren’t expecting it until 2028. At the start of the month, Audi CEO Gernot Döllner said the two-door model would be launched “in two years.” But at yesterday’s conference, officials from Ingolstadt said production at the Böllinger Höfe site would start next year.
This is the same factory that produced both generations of the R8 between 2006 and 2024. However, the Concept C will not be a direct replacement for the V10-powered supercar. It also won’t fill the void left by the demise of the TT in 2023. Instead, the newcomer will sit somewhere between the two, without a combustion engine.
Photo by: Audi
As a result, instead of reviving the TT or R8 moniker, it will go by a different name. Audi has ruled out combustion engines and additional body styles. The production-ready Concept C will be sold strictly as an EV with an electrically retractable targa top. This will be the first model from the Four Rings brand to feature this type of roof.
There have been reports of Audi potentially discontinuing the concept, which stems from other rumors suggesting that Porsche will discontinue production of the Boxster/Cayman electric car. However, both the Concept C and the electric 718 are still in production. Even better, Zuffenhausen is returning gas power to the top version of its sports car, so the flat-six engine is expected to return.
When Audi showed off the concept last year, they remained tight-lipped about its technical specifications. However, there is mention of a single motor setup with rear wheel drive and the possibility of a dual motor setup with the Quattro. We also know that the Concept C weighs 3,726 pounds (1,690 kilograms) and has the following dimensions: length 178 inches (4,520 millimeters), width 77.5 inches (1,970 mm), height 50.5 inches (1,285 mm), with a wheelbase of 101.1 inches (2,568 mm).
Photo by: Audi
That makes it longer and wider than the R8 while also being slightly taller; not a surprise considering the battery. The size of the package is not stated, but logic suggests that Audi engineers prioritized performance over efficiency. As a result, battery capacity tends to be smaller to limit the weight penalty.
Although pricing was never mentioned, it’s reasonable to assume that it will be more expensive than the TT but cheaper than the R8. Audi has set realistic sales expectations, with CEO Gernot Döllner projecting “very low five-figure figures.” But the Concept C is more than just a car: it’s also a window into the Audi of the future, with a completely new design language and a higher-quality interior featuring more physical controls and less reliance on screens. The German luxury brand hopes to replicate the impact of the original TT, but it will be a tough act to follow.
77
Source: Audi
Motorcycle Pickup1: We are very optimistic about Audi’s efforts in “TT Moment 2.0.” Without a gasoline engine, they would lose money by significantly narrowing the model’s customer base. The Concept C certainly promises great things in terms of interior design and quality before these traits spread across the range.
While the car didn’t have mass appeal, it was a necessary product. Audi doesn’t currently sell any coupes or convertibles, so an EV with a targa roof will fill the void in 2027.
