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The global microchip crisis is still unfolding in full force and the situation is not expected to improve until at least the middle of next year. Other factors, including the most recent war in Ukraine, also led to production disruptions. Meanwhile, the demand for new vehicles that are safer, more efficient and better looking continues to grow, naturally creating a wide gap between the number of cars available and the number of buyers. All of this leads to higher prices in the new and used car market.
New market analysis by iSeeCars covering an estimated 1.2 million new car listings in the United States revealing the country’s overall new car price is 9.9 percent above the Manufacturer’s Suggested Retail Price (MSRP). This may not seem like a huge price increase but some of the hottest products on the market are priced well above the market average. The Jeep Wrangler leads the chart with an average of $8,925 or 26.7 percent over MSRP, followed by the Ford Maverick in hybrid guise with $5,601 or 25 percent over MSRP.
Interestingly, the Wrangler Unlimited – a four-door off-roader version – placed fourth with an average of 22.9 percent above MSRP ($9,534), while the Gladiator truck, based on the same vehicle, came in fifth with 22.5 percent above MSRP. ($9,824) . The standard combustion-powered Maverick is sixth at an average 22.2 percent over MSRP ($5,368). Another Ford product, the Bronco, came in eighth with 20.6 percent above MSRP ($7,783), more than double the 9.9 percent average for all vehicles.
Here’s a list of the Top 15 new cars with the highest prices above MSRP:
| New car with highest price above MSRP | |||
| Rank | Vehicle | % Above MSRP | $ Above MSRP |
| 1 | Jeep Wrangler | 26.7% | $8,925 |
| 2 | Ford Maverick (Hybrid) | 25.0% | $5,601 |
| 3 | Porsche Macan | 23.3% | $13.254 |
| 4 | Jeep Wrangler Unlimited | 22.9% | $9,534 |
| 5 | Jeep Gladiator | 22.5% | $9,824 |
| 6 | Ford Maverick | 22.2% | $5,368 |
| 7 | Lexus RX 450h | 21.0% | $10,365 |
| 8 | Ford Bronco | 20.6% | $7,783 |
| 9 | GV70 Kejadian incident | 20.0% | $8,611 |
| 10 | Mercedes-Benz GLB | 19.8% | $7,992 |
| 11 | Chevrolet Corvette | 19.3% | $15,218 |
| 12 | Ford Mustang | 19.1% | $6,941 |
| 13 | MINI Countryman | 18.9% | $6,325 |
| 14 | Lexus RX 350L | 18.6% | $9,242 |
| 15 | Mercedes-Benz GLA | 18.6% | $7,142 |
| Overall Average | 9.9% | $3,753 | |
“Dealers have responded to market conditions by pricing cars above the MSRP to gain higher profits on certain models and to help offset lower sales volumes due to limited new car production,” commented Karl Brauer, an analyst at iSeeCars. “In today’s market, consumers are willing to pay well above the sticker price for the best-selling vehicles because that’s the only way they can get their hands on the vehicle of their choice and avoid long waits.”
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