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Volkswagen Group’s Scout brand for electric crossovers and pickups has the first leader. Scott Keogh, currently President and CEO of Volkswagen Group of America, will take over as president and CEO of Scout starting September 1. Pablo Di Si, Executive Chairman of Volkswagen’s South America Region, will take over from Keogh’s previous role in running the VW Group in North America.
The VW Group intends Scout to operate as an independent company from other automotive operations. This new brand will focus on attracting the attention of the United States. This will include developing and manufacturing marque products in the US.
Scout Electric SUV Rendering
The VW Group announced creation of the Scout brand in May 2022 and outlines sales of the new company’s first product by 2026. Prototypes for Scout pickups and SUVs will debut in 2024.
The Volkswagen Group’s EV strategy in the US is to have more than 25 electric models available by 2030. Its ambition is to double the market share of the company’s various brands in the country.
Scout official electric SUV design sketch
To make this happen, the automaker is expanding its EV production capabilities in the US. For example, will start building electric ID.4 in Chattanooga. There will be a $7.1 billion investment into North America over the next five years to fund the expansion of the electric model.
Pablo Di Si will hand over his role of running the VW Group in South America to take over operations in North America. The automaker will announce a successor there at a later date.
Scott Keogh joined the Volkswagen Group in 2006 as head of marketing for Audi of America. In 2012, he became President and CEO of Audi of America. He took over as President and CEO of Volkswagen Group of America and Head of the Volkswagen Brand in North America in 2018.
Pablo Di Si had his first job with the automaker as CEO of Volkswagen Argentina in 2014. That leadership expanded to run things for Brazil and Latin America in 2017.
If you want to hear more about the rise of the Scout brand and see brochures for some of the original models, check out this episode of Rambling About Cars:
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