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The BMW 7 Series is the pinnacle product for the brand. It combines luxury, technology and power into one package, and the new generation 7 Series continues that tradition with the 2023 model. The sedan gets a new design inside and out, and a new video from BMWBlog breaks it all down with the company’s design boss, Domagoj Dukec.
The video opens by discussing the new faces of the 2023 7 and i7 Series, which follow the look that was introduced on the redesigned X7 earlier this month. The sedan gets a split-headlight design which gives BMW more freedom in creating unique lighting signatures. It also received a flared grille from the brand. XM will also display this view. The flat door handles and more prominent Hofmeister kinks bring to life a quiet side profile.
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The rear features sleek taillights, available with black or chrome accents. While there’s no official M7, the top-tier 7 Series models will get quad exhaust pipes. The electric i7 and other 7 Series will feature a similar rear design, hiding the exhaust pipes on the gas-powered version. BMW also changed the badge style, emphasizing the model number over the variant, which will arrive on other BMW models in the future.
Inside, it’s all about technology and luxury. The biggest addition is at the rear with the new Theater Screen, a 31-inch 8K display that folds from the ceiling like an upside-down sunroof. Amazon Fire TV is already built in. Screens are also located on the rear door to control seats, HVAC and entertainment options. BMW felt that the car company was putting too much design effort into the front seats and not enough to the rear.
The video deconstructs much of the sedan’s design, but the sedan is more than just how it looks. BMW will offer the new 7 Series with two petrol engines – a turbocharged 3.0-liter or a twin-turbocharged 4.4-liter V8. Both are paired to a 48-volt mild hybrid assist system. The i7 offers full electrification with two electric motors producing a combined 536 horsepower (399 kilowatts) and 549 pound-feet (744 Newton-meters) of torque. BMW estimates it will offer a range of about 300 miles (482 kilometers) in the US.
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