- Rolls-Royce scraps plans to switch to electric vehicles by 2030.
- CEO Chris Brownridge said the EV decision was ‘right at the time’.
- The iconic V12 engine will live on for the foreseeable future.
Rolls-Royce has been involved in electrification. When it launched the Specter in 2022, the British luxury carmaker promised to switch to fully electric cars by 2030. Now, like many other carmakers before it, Rolls-Royce says it is scaling back its electric vehicle ambitions.
In an interview with Time in the UK, newly appointed CEO Chris Brownridge revealed that the company has abandoned its plans to switch to electric-only vehicles by 2030. Instead, Rolls-Royce will continue to produce its iconic 12-cylinder engines for the foreseeable future.
According to Brownridge, the combination of easing regulations and slowing demand is forcing the company to reconsider its strategy. “Every client who likes electric vehicles, there are definitely those who don’t,” he said. Still, he acknowledged that the initial decision to go all-electric was “the right time.”
Earlier this year, the BMW Group confirmed it would continue producing combustion engines, including the Rolls-Royce V12. The company notes it can meet Euro 7 emissions standards with updates to components such as the exhaust system.
For now, Rolls-Royce has no plans to discontinue the Specter EV. Despite strong demand at the launch of the 2023 model year, sales fell significantly in 2025, dropping 47 percent to just 1,002 units. Even so, sales are still slightly ahead of the Ghost, which only recorded 993 units.
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Source: Rolls-Royce
Motorcycle Pickup1: Rolls-Royce’s initial plan to go all-electric by 2030 is not without reason—the quiet and smooth nature of electric powertrains is perfect for a luxury vehicle. But with demand for electric vehicles declining, the company is adjusting its course.
