Porsche Embraces Its Inner Child With A Giant Driver Statue For Art Basel

If you happen to be in Miami, Florida, keep an eye out for giant race car drivers playing around in a Porsche 911. This is a sculpture by Chris Labrooy on display at Miami’s Pérez Art Museum from November 29 to December 3.

Labroy calls the statue Dream Big, and it is part of Porsche’s larger The Art of Dreams initiative. This is the first time that any of the exhibits in this project have been displayed in North America.

Dream Big is supposed to evoke playing with toy cars as a child but magnifies that view to gigantic proportions. The driver of the yellow racing car holds the roof of an original Porsche 911 Carrera 4S. Porsche says the statue is an “anchor point” for something the company plans to do in cyberspace in the future. No further details on what’s to come.

“In the US, the best way to reach out to the art and design community is during Miami Art Week, when the world’s creative heart beats in Florida. We are thrilled to be making our first appearances there,” said Robert Ader, Chief Marketing Officer at Porsche.

Porsche is starting the exhibition The Art of Dreams in October 2021. The first installation was made in Paris and consists of giant air-filled elements by French artist Cyril Lancelin. At Milan Design Week, Ruby Barber displayed an Everywhereness bust consisting of wild roses and a 1972 Porsche 911 S.

Porsche often works with artists to use the brand’s cars as a canvas. For example, the company partnered with streetwear designer Sean Wotherspoon to customize the Taycan 4 Cross Turismo for South by Southwest in Austin, Texas. It features multi-colored bodies in pastel shades and a similar kaleidoscopic palette.

Similarly, Japanese artist Shun Sudo painted a Porsche Taycan. She started with a white car and covered it with colorful flowers in shades of red, pink, yellow, and orange. The brand exhibited the vehicle in Tokyo, Nagoya and Osaka.

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