- Kia sold 207,015 cars during the first three months of the year, up 4.1 percent.
- The Sportage remains the brand’s best-selling model, with 44,704 units sold.
- Sales of Kia’s two electric vehicles, the EV6 and EV9, fell 46.5 percent and 27.1 percent, respectively.
Kia again broke sales records, with first-quarter 2026 sales increasing 4.1% year-over-year. So far, Kia has sold 207,015 vehicles this year compared to 198,850 in the first months of 2025.
The Sportage continues to be Kia’s best-selling model, with sales up 8.2 percent to 44,704. The K4 is Kia’s second best-selling vehicle, but just barely. The automaker sold 37,220 K4s in the last quarter, compared with 35,928 Telluride SUVs, with both models posting year-over-year sales increases.
Kia’s electric vehicles, the EV6 and EV9, saw sales decline in the last quarter, plunging 46.5 percent and 27.1 percent respectively. Sales of both electric vehicles began to decline after the US government stopped subsidies for both.
| Model | Sales in 2026 | Sales in 2025 | % Change |
| Kia EV9 | 2,740 | 3,756 | -27.1% |
| Kia EV6 | 2,023 | 3,783 | -46.5% |
| Kia K4 | 37,220 | 37,004 | 0.6% |
| Kia K4 | 18,806 | 15,747 | 19.43 |
| Kia Soul | 3,299 | 11,277 | -70.8% |
| Kia Niro | 7,455 | 5,188 | 43.7% |
| Kia Seltos | 14,699 | 11,375 | 29.2% |
| Kia Sportage | 44,704 | 41,301 | 8.2% |
| Kia Sorento | 21,510 | 25,117 | -14.4% |
| Kia Telluride | 35,928 | 29,943 | 19.99% |
| Kia Carnival | 18,631 | 14,574 | 27.8% |
| Total | 207,015 | 198,850 | 4.1% |
Sorento sales also fell 14.4 percent to 21,510. The Soul, which saw a significant sales decline of 70.8 percent, ended production at the end of the 2025 model year. Helping drive Kia’s sales surge were its hybrid vehicles, whose sales increased 73 percent, according to the automaker.
Despite a strong quarter, sales in March were down. The automaker sold about 2,000 fewer cars last month than it did in March 2026, which could be a sign of slowing sales for Kia, and the rest of the industry.
Motorcycle Pickup1: Kia’s sales boom continues. The automaker broke the record in 2025 and has set a goal to surpass that figure this year, and now the company is off to a good start.
