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Fans appreciate Porsche for its sports cars, but the nut counters know it’s the SUVs that bring the bacon home. The Macan and Cayenne have been leading the sales charts for years and the numbers will only get better with the arrival of the next-generation electric Macan in 2023. Driven by the success of high-riding offerings and the EV boom, Zuffenhausen scouts are preparing another electric SUV.
Speaking at Porsche’s Capital Markets Day held this week at the Porsche R&D center in Weissach, CEO Oliver Blume announced the lineup extension: “We plan to add a new luxury all-electric SUV model to our exciting portfolio.” It will be assembled at the factory in Leipzig, and while details are not available, the following statements lead us to believe it will be larger and more expensive than the Macan EV:
“This [new model] will further expand our position in the luxury automotive segment. We are targeting the higher margin segment in particular and aim to take advantage of new sales opportunities in this way.”
With this new, larger electric SUV, the upcoming Macan EV, and the zero-emissions 718 model, Porsche is on track to achieve its goal of having EVs account for more than 80 percent of annual sales by 2030. A new model may or may not exist. This has to do with reports from November 2021 about dealers being allowed to get a glimpse of the new SUV.
Automotive News citing the dealer as saying it looks like a “part sedan, part crossover” with a “rakish” profile and without sharing any styling cues with the Macan or Cayenne. At the time, dealers were told they had a plug-in hybrid powertrain but with a pure electric drivetrain that would arrive later in the lifecycle. If we are dealing with the same vehicle, it could mean the project will not be linked to the Volkswagen Group’s Artemis Project.
As you may remember, European Automotive News sister publication Automotive wrote earlier this year about Porsche’s willingness to buy yourself from the deal by paying €100 million to build an in-house EV. According to the original plan, the model was supposed to be assembled in Hanover by VW Commercial Vehicles.
The report goes on to say that Porsche will eventually build the vehicle in Leipzig, which is in line with statements made by Blume during Capital Market Day. Instead of being based on Project Artemis, the new model is now expected to use the PPE platform jointly developed by Porsche and Audi. The Premium Platform Electric will debut in 2023 with the Macan EV and Q6 E-Tron.
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