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Can you believe that we are already in the middle of 2022? It’s been a tough year so far for the automaker thanks to a chip shortage that continues to wreak havoc around the world. Combined with record high fuel prices, Russia’s invasion of Ukraine, and fears of a global recession, sales have generally fallen across every brand. How does all of this affect pickup trucks, the best-selling vehicle segment in the United States?
In general, truck sales are down in the double digits. During the first six months of 2022, only Toyota bucked the trend with a nearly non-existent increase in sales of just 1 percent. The Chevrolet Silverado fell 9.3 percent, with its sibling GMC Sierra falling 14.1 percent. The best-selling Ford F-Series showed a 17.3 percent decline, and the Ram fell 22 percent. Death watch for the Nissan Titan continues, with sales falling 36.9 percent through the first half of 2022.
That’s the overall picture of the truck market in the US so far, but what about the actual sales figures? The F-Series still has it all with 299,345 units sold as of June 2022. Ford extends its sales lead over second-place Chevrolet, which moved 264,139 trucks for the same period. Ram is third with 244,983, followed by GMC with 118,938 sales. The Toyota Tundra recorded 44,316 sales, but the Nissan Titan came in last with only 11,212 units sold.
| Model | Q2 2022 sales | Year-To-Date Sales | Difference % YTD |
| Ford F Seri Series | 158,644 | 299,345 | -17.3% |
| Chevrolet Silverado | 143.032 | 264.139 | -9.3% |
| Rama | 117,867 | 244.983 | -22% |
| GMC Sierra | 62,321 | 118,938 | -14.1% |
| Toyota Tundra | 7.098 | 44,316 | +1.0% |
| Nissan Titan | 4.794 | 11.212 | -36.9% |
Keep in mind, these numbers represent all 2022 sales so far, not just the second quarter. Only 4,794 Titans were sold from April to June, a staggering 53 percent drop for Nissan’s massive pickup. This adds further support to rumors that the Japanese brand will soon exit the full-size segment, possibly in 2024 or 2025. Meanwhile, Ford’s 17 percent decline this year could reverse, as Blue Oval posted strong F-Series sales. for June equates to a 26.3 percent increase over June 2021.
Ram and General Motors don’t seem to be enjoying the same progress. Neither company offers sales reporting by month like Ford does, but for the second quarter of 2022 (April-June) Ram sales are down 27 percent. Sales of the Silverado were down 13.2 percent for the same range, and sales of the GMC Sierra were down 17.5 percent.
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