An Official Cadillac Watch Collection Is Needed: Opinion

Cadillac sells so much non-vehicle stuff that there’s a whole website – called Cadillac Collection – serve them. There, one can buy suitcases, mugs, clothes of all kinds and even golf tees. But one would look in vain for a Cadillac watch, for there is nothing like it.

There has been at least one Cadillac watch in the past. Jaeger makes LeCoultre Menovox watches with the Cadillac logo on the face, but that was in the 1960s, more than half a century ago. Nothing like it is made today, and here at Cadillac Society we think something should be done about it.

Breitling Premier Bentley Mulliner Limited Edition watch

Other premium car brands sell official watches. In 2002, Bentley commissioned Breitling to design a watch for its new Continental GT model, which went on sale the following year. The association continues to this day – Breitling makes a variety of specialty and branded Bentley watches, some of which can be quite expensive. For example, the Premier B01 Chronograph 42 Bentley Centenary Limited Edition retails for $28,000 USD.

In a similar example, Ferrari has teamed up with the Movado Group to produce its own range of watches. These are much more affordable than Bentley watches, ranging in price from under $200 to $2,495. Later in Germany, the Porsche Design Group created a subsidiary called Porsche Design Timepieces, which has been manufacturing Porsche watches since July 2014. These watches are generally cheaper than Bentley watches, but more expensive than Ferrari watches.

Overall, every self-respecting luxury car brand offers an official watch or line of watches, and Cadillac should too. And all of that brings us to the question of how modern Cadillac watches came to be.

It’s possible to put the Cadillac logo on the face of an existing watch, but that wouldn’t be a good fit for a luxury brand, especially one like Cadillac. Although Porsche models are difficult to imitate, Cadillac watches (or watch line) will be created as a collaboration between Cadillac designers and existing high-end watch manufacturers. The product will be stylish, desirable, and distinctively Cadillac.

Taking that idea a step further, different watches in the series can have different approaches – luxury in the case of the Escalade and other models, performance in the case of V-Series and Blackwing vehicles such as the Cadillac CT4-V Blackwing and Cadillac CT5-V Blackwing), motorsport for the Cadillac DPi-VR race car, and high-tech for the upcoming Cadillac Lyriq electric car.

Furthermore, Cadillac watches will become moneymakers. Watches are hardly used as a functional item today, in a world where cars, computers, phones, microwaves, refrigerators and TV sets all tell the time. On the other hand, watches are increasingly turning into expensive luxury goods. Cadillac watches will promote the luxury brand, make a profit, and are highly desirable (and perhaps popular) among people who already own a Cadillac, and those who aspire to do so.

That’s our view. If you agree or disagree, let us know by voting in our poll, and let us know what you think in the comments section.