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Several screens have become a trend among vehicle interiors lately – both in the luxury and mainstream segments. It seems that the increase in the size and number of screens makes the car look more premium and luxurious. DS Design Head Thierry Métroz begged to be different, as he thought that having too many screens was unsexy and “a little stupid.”
“It’s a big trend nowadays to have screens, but I think it’s a little stupid, because actually not having a dashboard anymore, just a big screen, is not our philosophy in the DS,” said Métroz. car.
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In fact, Métroz wants to remove all screens on future DS models.
“Our goal is to remove all screens in our future interiors,” he said. “The problem with the screen is that when you turn off the screen, you just leave a rectangular black surface with all the fingerprints on it. It’s not too sexy; it’s not too fancy.”
While easier said than done, Métroz admits that this is a huge challenge because conveying information to drivers is important. Having said that, DS is currently looking for new technology that is less intrusive and adds “more serenity”.
The French luxury automaker recently debuted a refreshed DS 7 by ditching the Crossback suffix in the process. The facelifted model does come with a big screen for now, but that could change sooner or later if we take Métroz’s words as gospel.
Meanwhile, the current German DS rival is relying on the current trend of full-screen cabins. The Mercedes EQS comes with an MBUX hyperscreen that spans the entire dashboard, while the new 7 Series and i7 feature a large BMW Theater Screen for rear passengers.
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