Sony Honda Mobility, an automotive joint venture between Honda and Sony, announced that its first vehicles will begin shipping in 2026. The company will build the model at Honda’s facilities in North America and will sell it in the United States in the spring of 2026. Preview vehicles will debut on January 4, 2023, in Las Vegas just before the Consumer Electronics Show.
According to the company’s strategy, Sony Honda Mobility will start taking pre-orders for its first model in the first half of 2025, and sales will begin before the end of that year. Once launched in the US, deliveries in Japan will begin in the second half of 2026.
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The teaser video barely gives a glimpse of the vehicle. The first visible area is the hood, and the second area is probably the underside of the doors.
Sony Honda Mobility will focus on three of its vehicles: Autonomy, Augmentation, and Affinity. This model will be able to have limited Level 3 autonomy, meaning the driver will be able to take their hands off the wheel, and Level 2+ during urban driving. This model will have a cloud-connected user interface that will offer “entertainment beyond driving,” according to the announcement. There will also be an “integrated service framework” that runs from in-vehicle software to the cloud.
Sony Honda Mobility will focus on selling its vehicles online, and there will be a personalized post-sale customer experience. The announcement did not say whether the model would be available from Honda dealers in the US.
Just two days before this announcement, Honda and LG Energy Solution revealed plans to invest as much as $4.4 billion to build a battery plant near Jeffersonville, OH, and refurbish it. other factories in the state. By 2025, the plant will manufacture 40 gigawatt-hours of lithium-ion batteries annually.
Honda has a diverse EV strategy. It partners with General Motors to deploy the Ultium platform for the upcoming Prolog and Acura ZDX. car maker have e:Architecture arrives in 2026. In 2027, Honda and GM plan to launch products on their own EV-only platforms.
