Porsche has been selling cars online since 2019 and the service is available in 32 countries. Future customers can also search for available inventory in 100 markets before contacting their local dealer. The Zuffenhausen-based automaker takes the online platform further by allowing users to configure a car and order it directly online. The service is initially offered in its home country of Germany, with Spain and Portugal to follow in the next few weeks.
Until recently, the only way to buy a Porsche online was to choose one of the available vehicles, either new or used. If nothing ticks your fancy and you’re willing to wait a few months to get your ideal specs, now you have that option. To turn a preorder into an actual purchase, you still have to visit it, so Porsche doesn’t cut out the middleman.
In related news, the Porsche Car Configurator itself has been overhauled. You can now examine the vehicle in more detail as most of the optional features are now visually displayed for the first time. We were promised better quality in terms of replicating the car’s specifications, right down to miscellaneous items such as decorative stitching.
You can access the international version of the visualizer at the source link below and you’ll soon find it has a new look. Whether you’re configuring a 718 Boxster or a Taycan, there’s a very long list of options. Indeed, the responsive build is extensive and includes upgrades such as a body-colored leather key pocket, smoker pack, and pre-wiring for the front/rear dashboard. From what we know, the only feature missing is Paint to Sample, which remains to be done at the dealer.
Porsche said it will introduce the option to order customer-configured vehicles to more European countries later in 2023.