The Ferrari Purosangue 2023 is finally here, after years of teasing on the part of the company and worrying its fans. However you feel about the brand’s first four-door vehicle (Ferrari refuses to call it an SUV), the Purosangue holds to key brand attributes such as the naturally aspirated and naturally aspirated V12 and rear-mounted transaxle, with the long hood and swoopy passenger cabin helping it adjust to the brand’s newest grand tourer.
If you’re not a fan of Purosangue in the Grigio Titanio launch specs, you’ll probably like it more after perusing Ferrari configurator. The visualization tool allows you to coat the tall rider in one of 24 colors, choose between a six-wheel design and five calipers colors, and choose between 27 different interiors (including leather, Alcantara, or semi-aniline upholstery). Add them all up and you have thousands of potential permutations of the 715-horsepower (533-kilowatt) Ferrari crossover.
If you’re not satisfied with a signature Ferrari feel like the Rosso Corsa, Giallo Modena or Blu Tour De France, you can also choose from the automaker’s historic portfolio. Your writer’s pick is the Rosso Dino in 1970s colors, but the Blu Scozia – the gorgeous color that previously graced the sides of the 250 GT SWB – would be another great choice. What’s more, the disclaimer on the site suggests that your local Ferrari dealer may be able to help you customize your Purosangue further, perhaps with paint colors and coating options not listed.
Unfortunately, like all Ferrari build-your-own tools, a configurator is not included in the price. The renowned automaker confirmed that the Purosangue will start at €390,000 (about $389,000 at current exchange rates) when it arrives in the European market, but we feel confident the price will go up dramatically after the custom paint options, interior finish, sports exhaust, exterior bits. carbon fiber, and colored brake calipers are added to the mix.
If you’re in the market for Purosangue, congratulations and enjoy the process of making it. And when all is said and done, be sure to spin the naturally aspirated V12 at every turn. For all of us, the configurator should do it.