Cadillac signed a multiyear sponsorship deal with the United States Tennis Association (USTA), replacing Mercedes-Benz as the official vehicle sponsor of the US Open tennis tournament.
Cadillac’s sponsorship goes into effect from the 2022 US Open, where luxury brands will be well represented around the USTA Billie Jean King National Tennis Center. The display will feature the all-new Lyriq electric battery, along with the “Cadillac Showroom”, which is a 3,000-square-foot “experiential” space. Inside this space, visitors will be able to attend the Cadillac Electriq Theatre, which showcases the luxury brand’s plans for an all-electric future.
The monochromatic Cadillac crest will also be prominently displayed on the nets of all competition pitches, covering all of the stadium’s pitches. The luxury marque will also provide a fleet of vehicles that will serve as transportation for more than 250 players.
“US Open and Cadillac are the perfect match,” said Deanne Pownall, Managing Director, Corporate Partnerships, USTA. “Cadillac is an iconic American luxury brand with a commitment to excellence, innovation and equality. The US Open Tennis Championships is tennis’s biggest and boldest tournament and will provide Cadillac with a spectacular show to showcase its bold vision to fans locally and around the world.”
Additionally, participants driving their Cadillac to the US Open will be offered free parking at certain paid spaces around the tennis center. The luxury marque will sponsor day and night sessions, giving a few lucky fans the chance to view the tournament from premium front row seats. The first 10,000 fans to attend the evening session on September 2and will receive a hat featuring Cadillac’s latest marketing phrase, “Be Iconic.”
US Open starts with Fan Week on August 23rdwhile the tournament will take place August 29th until September 11th.
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