If a collaboration between Lincoln and Shinola sounds familiar, it should. Last year, the two companies teamed up on the Aviator Shinola concept – a Lincoln Aviator SUV with a slight Shinola influence. The Detroit-based lifestyle company is known for its high-end timepieces, and now it’s Shinola’s turn to offer something with a Lincoln influence. .
Two special watches are on the table, each celebrating Lincoln’s 100th birthday. The watch is part of the Shinola Runwell series; each has the Lincoln branding engraved on the back, and they come special Lincoln 100 Years wooden box. Both watches also have a Lincoln badge on the face, but from there, the style is slightly different.
The Shinola Runwell Sport Chronograph features three buttons on the face, which is where you’ll find the small Lincoln badge on the second sub-eye. It features rose gold on the bezel with black and rose gold for the dial and hands, a homage to the similar trim featured on the Aviator Shinola concept. If you choose the optional leather strap, you’ll get another Lincoln badge stamped into the band.
The Shinola Runwell Automatic isn’t all that fancy, though it still sports the Lincoln logo on the black face and black leather strap ends. The figures are finished in rose gold, with a polished stainless steel case contrasting the black face and strap. It’s slightly smaller than the Runwell Sport – 39.5 millimeters versus 48 millimeters – and is presented as a unisex watch.
“Shinola and Lincoln both have a reputation for design excellence and pursuit of craftsmanship and quality,” said Shinola Vice President of Creative Design Ruthie Underwood. “Our Runwell Chronograph and Runwell Automatic celebrate the Born in Detroit heritage that both brands share, and the commitment to building products that last and are loved for life. We are honored to partner with Lincoln on this project.”
“As we celebrate 100 years with another iconic brand that is equally committed to craftsmanship, design and art, we are proud to showcase our combined approach to luxury with this Shinola timepiece – a memento to mark Lincoln’s birthday,” said the Lincoln Director. North American Michael Sprague.
Neither Lincoln nor Shinola have mentioned prices for the two watches, of which 500 for each model will be made.