A short four-second teaser video from Aston Martin has us scratching our heads. The clip doesn’t reveal anything about the company’s announcement, but side-by-side social media posts suggest it may be related to the race track.
The post read, “Heartbeat, let’s race. A new definition of Aston Martin is coming soon.” The video features a green mass pulsing like a heartbeat behind the words “Senses: On Standby.” Both are vague and hint at various possibilities. Aston posted the clip to its Facebook and Twitter accounts and featured it on the homepage of its consumer site.
This clip makes us think that Aston has a track-only race car or a track-focused road car in development. However, without anything more specific from the automaker, we’ll just have to wait until the official announcement from Aston.
Aston’s current lineup includes the DB11, DBS, DBX, and Vantage. Aston is continuing development of the Valhalla, with a production model slated to arrive in 2024. The car is far from a secret, so it’s doubtful Aston has anything substantial to share at this point, but we wanted to be surprised. Aston also has plans to launch a new Vanquish in 2025.
Aston’s cryptic teaser arrives just days after the company’s chief executive, Lawrence Stroll, was taken into custody new investment from Saudi Arabia’s sovereign wealth fund. Stroll called it “a game-changing event for Aston Martin.” The new money will help automakers as they prepare to tackle electrification alongside other industries. Valhalla will be part of that strategy, which will arrive as a plug-in hybrid. An EV will follow.
We don’t know when Aston will show us the “new definition” of the company, but we’re excited to see what it takes. The company has faced financial hurdles over the past few years, but new investments and a new CEO put the company in a stronger position to deal with the uncertainties of the changing automotive landscape.