2023 Toyota Crown Upgraded With GR And Modellista Parts

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Well, that’s fast. Just hours after introducing the new Crown, Toyota presented several ways to customize its sedan/SUV mashup with parts from Gazoo Racing and Modellista. Both in-house tuners have created their own 21-inch alloy wheels with two-tone designs, but it’s the GR that has the more significant tweak. The main thing is the front/rear spoiler set (also available separately) gives the vehicle a more sporty and muscular appearance.

Gazoo Racing will also be happy to pair the fatter side skirts along with a black trunk lid spoiler that serves a functional role rather than just looking pretty. Additionally, the 2023 Crown by GR can be equipped with upgraded Yamaha-branded dampers at the front to lower NVH levels. One interesting mod is known as the Steel GR Door Stabilizer to fill holes in the door latch, which results in stiffness by reducing body twisting.

As far as the Modellista is concerned, it keeps things simple with embellishments for the front grille, another for the mirrors, and another for the doors. Other items include door handle guards, blinds, tinted rear windows, and number plate safety bolts featuring the company’s branding. Inside, there’s a denim bag that can double as a pillow.

These items will initially be available in Japan where the 2023 Crown is scheduled to go on sale this fall. Three additional Crown badge models will be introduced over the next 18 months, including a sedan, a smaller crossover, and a high-riding wagon. Toyota intends to sell the sixteenth-generation Crown in 40 countries and territories worldwide in an effort to move a combined 200,000 vehicles per year.

It’s too early to say whether there will be a fully fledged GR Crown in the future. For what it’s worth, Toyota has previously promised to launch high-performance versions of everything it sells. Well, at least that’s what Toyota UK says Twitter back in February 2019.


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