Toyota Crown 2023 Debut: Watch Live

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49 years have passed since Toyota last sold the Crown in the US. The all-new model will be returning to North America as seen from a teaser image released earlier this week by Toyota USA at Twitter. This is the oldest nameplate the company has used for passenger cars, having been around since 1955. Usually reserved for flagship models, excluding JDM’s special Century which is sold exclusively to dignitaries and other VIPs.

Although there have been wagons, coupes, and even pickup trucks, the Crown is usually associated with sedan body styles. The revamped model will be completely different from its predecessors by trying to combine the traits of an SUV and a sedan to create a liftback with an unusual shape. If patent images are any indication, it should be something that goes hand in hand with the ill-fated Honda Crosstour. Similar cars still exist in Europe where Citroën has the C5 X while its sister brand Peugeot just came out with the 408.

With the Avalon leaving after the 2022 model year, there’s a pretty good chance the new Crown will more or less fill the void left after the midsize sedan’s demise. Given the prestige of the nameplate, logic tells us it will be a more sophisticated product with a very likely higher price tag. A hybrid powertrain seems like an educated guess and considering the high ride profile, all-wheel drive might also be coming soon.

Toyota has been tight-lipped about the US-bound Crown, but we’ll remind you its namesake sedan is still at home in Japan. Additionally, China got last year’s Crown Kugler as the luxury Highlander, along with the Crown Vellfire which doubles as a luxury minivan. It looks like Toyota now has international aspirations for its fabled nameplate.

We’ll have all the exciting details soon as the livestream is programmed to begin at 0:20 am EST / 4:20 GMT on July 15.


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