Toyota Crown 2023 shows off its headlights in the latest teaser photos

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We won’t have to wait any longer before we get the full reveal about the new Toyota Crown. That doesn’t stop the Toyota teaser train, though, as we have new close-up shots of the headlights and front clip to view.

The Japanese brand won’t be providing any information, other than making comments about the innovation at its peak, and another promise of full disclosure on July 15.

In this case, innovation likely refers to the somewhat odd nature of the Crown’s design. The patent image shows what looks like a swoopy sedan with a higher ground clearance than an SUV. Indeed, previous Toyota teasers have played up this dichotomy, literally asking if it’s a sedan or an SUV. This is a concept that has been explored before, going back to the AMC Eagle in the 1980s. Subaru offers the Legacy SUS (Sport Utility Sedan) as a spell. There was also the Honda Accord Crosstour in the 2000s, though it was more of a sportsback versus a sedan.

The new Crown might actually trend closer to the sportback, given what we’ve seen in the patent images. It also appears to be a rather bulky vehicle, which is in line with Crown’s long history as Toyota’s flagship model in Japan. This is actually the longest running nameplate in Toyota’s fleet, debuting in 1955. This new model will represent the 16th generation of the Crown, and based on what we see in this latest teaser, it will offer a sporty look with a mix of colours. . This is in stark contrast to the current Crown, which offers a large grille in a more elegant style.

It’s been nearly 50 years since Toyota offered the Crown in the US market, at least with the Crown badge. It left the US in the early 1970s, although earlier Lexus GS models sold in America were closely related to the Crown. The new model is expected to go on sale in North America as well as other markets, although it will likely reach Japanese buyers first.

Everything will be revealed on July 15th, and you can check out the latest Crown news here at Meanwhile, check Chatting About Cars podcasts for other sporty Toyotas and more.


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