Rumors of a Toyota Crown being certified SUV first surfaced in November 2020 but it wasn’t until April 2021 when the Kluger Crown debuted in China as the luxury Highlander. Since nothing else is sacred, the Vellfire minivan also received Crown treatment in the People’s Republic last year. The namesake sedan is still at home in Japan, but a different take on the long-running moniker will soon be revealed.
Ahead of its locked-down premiere for July 15, the new Crown revealed most of its designs in its first proper teaser image. The official preview comes to confirm what the patent images have shown so far – a fresh look at Toyota’s longest-running passenger car nameplate. One interesting detail we noticed was the use of the front LED light bar to create what we would like to call the automotive equivalent of the unibrow.
More design secrets should be unlocked in the coming days in preparation for the big debut. The new Crown certainly won’t be a sedan, but it won’t be a regular SUV either. Instead, Toyota seems to be sporting a high-riding fastback silhouette. It remains to be seen whether it will have a trunk lid or a more practical liftgate.
If recent reports are to be believed, it will be a very large car, measuring 4,930 millimeters (194 inches), 1,840 mm (72.4 inches) wide and 1,540 mm (60.6 inches) high, with a wheelbase 2850 wheels. mm (112.2 inches). It is said to ride on the TNGA-K platform and come with a hybrid and plug-in hybrid powertrain, with a pure electric derivative also in the pipeline.
Despite declining sales, this regular sedan will apparently still be offered in Japan. As for the new member, rumors say it’s coming to the United States where it probably brings the highest starting price of all Toyotas. How much it costs? In the $50,000 range is what we heard, with a planned front and all-wheel drive setup. The FWD configuration would be a major departure for what has traditionally been RWD cars for decades.
The patent image reveals an interesting detail by showing the car with a special Crown badge on the front but the regular Toyota logo on the back. With Toyota USA bidding farewell to the Avalon after the 2022 model year, the new Crown could indirectly replace a sedan of the same length and width (but lower).