Alfa Romeo will double production by end of 2023 and enter volume segment

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With the discontinuation of the Giulietta small hatchback and the mid-engined 4C sports car, Alfa Romeo has only two models – the Giulia and the Stelvio. The new Tonale compact crossover is an important model for the Italian brand’s projected growth as troubled brand Stellantis looks to double production by the end of 2023. Doing so will allow Alfa to transition from an “emotional brand to a rational brand,” according to its British boss.

In an interview with Autocar, Damien Dally said Alfa Romeo had set its sights on entering more volume segments. For example, the smaller crossover – potentially dubbed the “Brennero” – is slated to go on sale in 2024 with a combustion and electric powertrain. EV-only models will follow in 2025 when new product launches will eliminate combustion engines altogether. In 2027, sales of vehicles with combustion engines will end.

Meanwhile, spy shots have revealed the Giulia and Stelvio midsize cars will undergo a mild facelift. Both will be on sale for several years with a mix of petrol and diesel engines before Alfa Romeo revokes the old ICE. In a separate report, Auto Express claims the next-generation sedan will use the STLA Large platform and offer a range of around 500 miles (800 kilometers). It is also said to gain fast charging capability by providing 20 miles of range for every minute spent with the charging cable plugged in.

Beyond volume-oriented products, Damien Dally tells Autocar hopefully there will come a time when Alfa Romeo will release another sports car:

“Not immediately, because it’s a small segment, but it’s a car that I’m sure everyone will love to see Alfa [make again]. Let’s get a sustainable business model, let’s get into the volume segment, grow our business and then we can dream again.

There’s a lot of amazing things to come, but first let’s get this amazing emotional branding down to a rational level. Let’s get into some volume segments. Let’s wake up some people for the brand.”

He went on to say Alfa has enough value as a brand to launch a car that could cost £150,000 or even £500,000 provided it is a limited edition model. Before getting there, there will be several larger vehicles positioned above Giulia and Stelvio. At the other end of the lineup, a new entry-level model to replace the defunct MiTo supermini is also on the cards. As you may have heard, the Lexus is now the benchmark for Alfa Romeo’s luxury.

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