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Volvo’s latest design language has embraced a “less is more” approach and the same can be said about the company’s electric spinoff Polestar. You won’t find a lot of vents, creases and edges on the cars launched by these two Geely brands because they all have smooth surfaces without being too aggressive. The subtle design approach certainly works wonders as both automakers have some of the best cars on sale today.
Talk with upper teeth magazine, Polestar CEO Thomas Ingenlath argues that the company he runs is the exception in a sea of ultra-aggressive vehicles. The former Volkswagen Group designer believes today’s look-at-me cars have a “very arrogant attitude.” So much so that they “mistreat people with this expression” and look like they are all “yelling at you.” Walking with one made him say: “come on, have a certain decency.”
35 Photo
It’s not all negative though Thomas Ingenlath says he likes how Land Rover has designed the new Defender and Range Rover while praising Renault and Lucid as well. He continued to tell TG that while design is important worldwide, Europeans and Americans tend to care more about how a car is driven than people in Asia:
“Design is a big thing that works all over the world, that’s for sure. The quality of how a car is driven, that’s of course more to Europe and the US. In Asia there aren’t necessarily a lot of topics that make you a star there.”
Interestingly, former Skoda Roomster designer says supercars weren’t always his favorite as his garage would ideally consist of mainstream cars like the Citroën GS, Volkswagen Beetle and Microbus, along with the Renault 4. The Microbus has been reinvented as an electric ID. . Buzz while the R4 will return later this decade, as well as an EV.
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