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Mercedes-Benz is dipping its toes into the streetwear game in 2021. The automaker partnered with skateboard company Palace on its AMG Black Series-inspired shirt line, as well as apparel designer Heron Preston for airbag-inspired merchandise – that’s right, airbags. Maybach even released a concept car created by the late fashion and sneakers designer Virgil Abloh.
Now Mercedes has teamed up with shoe customizer and artist Elijah Rutland – who goes by the online pseudonym Fix My Sole – for a custom pair of Nike Jordan Air 1s that every Merc owner would love to own. These unique sneakers feature the white Mercedes-Benz star logo stamped on the toebox, with airbrushed silver and black accents to match the company’s signature colors.
Mercedes posted two videos to its social media channels showing Rutland hard at work on the project, including the one shown here:
“I got a call a few weeks ago from Mercedes-Benz, and they told me they had a special shoe project and they told me they wanted to be a part of it,” Rutland said in one of the videos posted to Mercedes. Benz USA Instagram page. “I’ve always thought of Mercedes-Benz like a classic luxury car, so I really wanted to capture the essence and aesthetics of certain cars like the C-Class and A-Class….”
It’s worth noting that this isn’t an official collaboration between Mercedes-Benz and the Jordan brand – so you won’t be able to buy it in stores. Although the brand never officially collaborated on a sneaker project, there have been two Jordan 1 models in the past that pay homage to Mercedes; The Air Jordan 1 “All Star 2021” – debuting in a mid- and low-top design – features faux carbon fiber panels and a circular Jumpman logo on the tongue.
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