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Jaguar is in a phase of rapid change as it seeks to become a major manufacturer of luxury electric vehicles. This new paradigm shift for the Jaguar brand means that the entire lineup will need a serious overhaul. Jaguar is working hard to quickly develop a custom electric vehicle architecture that will carry the brand into the future. The push for this new technology coincides with the celebration of beloved internal combustion cars like the F-Type which will receive a special trim later this year.
Jaguar plans to celebrate its beloved internal combustion car and plans to spend a lot of time on the Jaguar F-Type, which will be Jaguar’s last internal combustion sports car. Bolloré told Auto Express, “As we move towards 2023, we will celebrate 75 years of the Jaguar sports car, and the F-Type will be Jaguar’s sports car with the last internal combustion engine. It will be a great celebration of what happened.”
In an interview with Jaguar Land Rover’s Auto Express CEO Thierry Bolloré explained the future of the JLR brand. According to Bolloré, Jaguar will use a new EV platform that is currently under development with trials to be launched soon. The new platform will lead the Jaguar brand into an EV-based future where it plans to sell high-end EVs in the $100,000 price bracket.
Prior to this news, the Jaguar brand and its plans for the future were very quiet and seemed almost non-existent. Bolloré explained that JLR is quietly working on the new Jaguar EV platform while also working to promote the new Land Rover Defender 130 three-row SUV.
As Jaguar continues to move towards this new future, only the electric i-Pace SUV will remain in the current lineup and bridge the gap for the brand. All current internal combustion Jaguars will either evolve into EVs or fade into memory.
Are you looking forward to Jaguar’s line of EV-only ultra-luxury cars?
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