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Cupra keeps itself busy previewing updates for current models as well as new members. For a brief moment during the Unstoppable Impulse event, the SEAT sub-brand took to the stage the significant facelift Formentor, which has essentially the same front fascia design as the revised Leon. Both cars have completely redesigned headlights with a trio of triangles. Additionally, the duo shared a new grille to set it apart from the regular SEAT.
Dubbed the Tavascan, this all-electric crossover briefly appeared in production guise. The pure electric model was originally previewed in 2019 when Cupra released a concept. Now, the Spanish brand says its next road-going model will stay true to the showcar. It also has the same triangular motif on the headlights and retains the sharp, original Tavascan look.
Production version of Cupra Tavascan
Production versions of the Cupra Tavascan and Born facelift
Although it was only about a year ago when Born launched, Cupra was already working on a facelifted version of the VW ID.3 sibling model. Logic tells us that the automaker wants to have a cohesive design language across the lineup, thereby speeding up the redesign of the electric hatchback. Together with Terramar and UrbanRebel, the company aims to sell 500,000 vehicles per year by the middle of this decade.
Oddly enough, parent company VW Group hasn’t said much about the direction SEAT’s flagship brand will take, and has instead decided to focus on Cupra. Some of us still have trouble understanding why the Cupra was separated in 2018. We know all these new or updated models are coming in 2025 to enhance the company’s portfolio. Joining the Terramar will be another hybrid crossover, perhaps on par with the Cupra of the next generation Audi Q3 Sportback as the standard Terramar will be built alongside the new Q3 in Hungary.
Achieving the targeted annual volume by mid-decade will be difficult given that Cupra will only sell 79,327 vehicles in 2021. The plan this year is to double sales to 160,000 units, but is still a long way off to 500,000.
Cupra/Seat CEO Wayne Griffiths said the two brands will coexist peacefully until 2030 and decisions about the future will be made depending on the evolution of the EV market.
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