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Maserati is working on a new product that will soon join the lineup of the Italian company’s existing models. An exact debut date for the Grecale is still not available, although we suspect it will arrive later this year as a MY 2023 vehicle. Until then, for those who order the new Maserati in the United States, the automaker has a new customization program to complement the shopping experience.
A program called Fuoriserie will allow clients to personalize their new Maserati cars. Manufacturers will work with each interested customer to determine the values that drive them – innovation, performance or contemporary style. In the customization process, the brand will ensure the custom vehicle represents the driver’s passion and vision for their personal Maserati.
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To celebrate the launch of the program in North America, Maserati built three vehicles with the Fuoriserie treatment, which means custom-built in Italian. All three are from the Trofeo Collection with 580 horsepower. The Levante Trofeo uses 22-inch gloss black alloy wheels and is finished with Orange Zest Metallic paint. The Quattroporte Trofeo and Ghibli Trofeo both have 21-inch alloy wheels and are clad in Verde Royale Metallic and Blue Maserati colors, respectively.
To make it easier for customers to choose their preferred way of customization, the Fuoriserie program features three collections with different core ideas. These are called Corse, Unica, and Futura, and offer different color combinations and base materials as a starting point for the personalization process.
The Corse route is for those interested in Maserati history, while the Unica route is for customers who like the latest fashion, art and cultural trends. Finally, the Futura collection, as the name implies, is for futurists who love innovation.
Maserati will offer a new customization program for all 2022 models in its lineup. Interested customers can contact the brand’s local dealer and see what options are available.
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