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In an article published in October 2013, Business Insider citing an analysis conducted by Wall Street research firm Bernstein Research into how the Veyron is a money hole for its parent company. The Volkswagen group allegedly lost about $6.24 million for each of the 450 cars it sold over the hypercar’s 10-year run. That said, the Molsheim brand refuted the report, saying “the figures quoted from Bernstein Research are absurd.”
Bernstein Research analysts also said the figure was “clearly very, very close” and should therefore not be taken “too seriously.” Still, it’s hard to imagine Bugatti making money with the Veyron, but that all changed with its successor, the Chiron. The “French” company made a tidy profit on all 500 vehicles, according to Mate Rimac.

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In an interview with car, CEO of the newly founded Bugatti Rimac said “people will be surprised how profitable each one is. I certainly am.” However, he admits his company has been less successful from a business standpoint in developing cars. According to the 34-year-old Croatian entrepreneur, Rimac needed less money to engineer the Nevera from the ground up than VW poured into the Chiron despite the need for a W16 engine and a Ricardo dual-clutch automatic gearbox from the Veyron.
Mate Rimac explains that the high costs come from externalizing a lot of development work. When the time came to prepare for a future beyond the Chiron, the VW Group had to decide – invest billions to electrify Bugatti or kill the fabled brand. Mate Rimac mentions that “someone” came up with the idea of a merger with Rimac, which he describes as a win-win-win situation.
It’s a win for customers “because we have an exciting new product coming up. We’re not just going along with it; we’re going to grow.” This is a win for employees because the company will thrive, and a win from the company’s perspective on both sides. For VW, this helps the automotive conglomerate keep Bugatti alive and ensure it has a future. For Rimac, it is an honor to manage one of the oldest and most prominent brands in the business.
But what does the future hold for Bugatti? Well, a new car with a combustion engine has been confirmed and will be “highly electrified.” It will have never-before-seen features and will be out sometime in 2024 when Mate Rimac says we will all be “in awe” of the Chiron replacement. Hopefully, the ICE in question still has sixteen cylinders, but nothing official at this point.
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