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Star Wars fans are looking forward to the start Obi-Wan Kenobi, the new Disney+ series set in a galaxy far, far away. The short series launched on May 27, and Volkswagen is hoping to capture some of the excitement with a collaboration featuring its new ID. Buzz who according to C-3PO is not a threat for smiling.
To be honest, the droid protocol is not wrong. Look at the face of the VW electric van and you’ll see a wide grin over the mesh grille. In that case, Obi-Wan Kenobi himself was also smiling as he chased him away, probably because he hated flying. And everyone who deserves their Republic credit knows that land speeders are clunky and random. Identity. The Buzz, then, is an elegant vehicle for a more civilized age. Hey, this is a Star Wars collaboration with the automaker. We are asked to include at least one mischievous reference to the film in some way. This is the way.
To VW’s credit, this video isn’t just ID. Buzz with several costumed characters and a John Williams soundtrack. Lucasfilm and Industrial Light & Magic were involved in the making, giving it a proper Star Wars feel with visual effects, Jawas, and original characters including C-3PO voiced by Anthony Daniels. This marks the start of a new marketing campaign from VW that also brings in Obi-Wan Kenobi actor Ewan McGregor as brand ambassador.
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“I’ve been a Volkswagen fan my whole life,” McGregor said. “Ever since I had my first Volkswagen, when I was 16 years old. And I’ve been collecting it ever since. ID. Buzz really has character. It’s unusual for a new car and it makes me smile. I think it’s a very happy car. .”
Does this mean we will see ID. Future edition of Star Wars buzz? That seems to be the case, as a VW press release says, the automaker and Lucasfilm are also collaborating to create two Star Was Edition IDs. Buzz van. They’ll be revealed later in May, though it’s unclear if this is a one-off or an orderly model.
Regardless, buzz for ID. The buzz in the US market may be easing before it even arrives. The new Star Wars campaign coincides with the opening of a European order bank for shipping later this year. But eager shoppers in America will have to wait until 2024 before trying out the Kessel Run in ID. Their own buzz.
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