[ad_1]
The Cadillac Lyriq 2023 is the luxury marque’s first electric vehicle, and so far, this new luxury crossover is appealing to a younger demographic of buyers.
In a recent conference call attended by Cadillac Societyluxury brands reveal that 68 percent of Cadillac Lyriq buyers are Gen X or Gen Y. For reference, people born between 1965 and 1980 (after the Baby Boomer generation) are considered Gen X, while individuals with birth dates between 1981 and 1995 are considered to be Gen Y, otherwise known as Millennials.
Considering that the Cadillac Lyriq represents the luxury marque’s first foray into the realm of electric vehicles, it makes sense that a battery-electric luxury crossover would appeal to a younger demographic.
As a reminder, the Cadillac Lyriq 2023 is powered by the all-new BEV3 platform, driven by Ultium Drive technology coupled with an Ultium battery in a skateboard layout that facilitates rear-wheel drive or all-wheel drive, depending on the application. .
The first Lyriq model to be produced was the Cadillac Lyriq Debut Edition, which was offered exclusively in Luxury and rear-wheel drive trim levels. This will be followed by a Luxury model with no Debut Edition nomenclature or hardware. This model, however, will be available in rear-wheel drive or all-wheel drive, with the final launch at the beginning of calendar year 2023. Power output is 340 horsepower for the RWD model and 500 horsepower for the AWD model. Prices for the Lyriq Luxury RWD start at $62,900, while the Lyriq Luxury AWD starts at $64,900. More complete trim levels, such as Premium Luxury and Sport, are expected to come to market later in the cadence.
The Cadillac Lyriq offers a range of over 300 miles on a single charge, and production takes place at the Spring Hill plant in Tennessee.
Want the latest on all things Cadillac as it soars into the all-electric future? Then subscribe Cadillac Society for the latest Cadillac Lyriq news and coverage. We also invite you to join in on the latest discussions on our Cadillac forums and our Cadillac Lyriq forums.
Cadillac Lyriq . Photo
NextGEN Gallery
Edit
Delete
[ad_2]
Source link