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If Kia is hoping we’ll lovingly embrace our future robot ruler, it’s off to a great start with a teaser for its Super Bowl commercial. A pair of them gave us our first video of the robot dog introduced in Kia’s announcement last week that it said it would air its 13th Super Bowl commercial this year. And guys, the dog is absolutely adorable – and a little dystopian if you stare into his camera eyes for too long.
Bonnie Taylor”Total Heart Eclipse” plays a robotic hiss of the dog’s movement as it sees something off-screen, which is revealed to be an all-electric Kia EV6 in the Twitter teaser below. Robo Dog’s camera eyes widen with excitement at the sight of the crossover as Kia tells us to “Get ready to fall in love with it.” We believe Kia is talking about the EV6, but the dog is pretty cute. The $299 price tag next to the puppy is also suspicious.
Kia is under the umbrella of Hyundai Motor Group which bought Boston Dynamics, a robotics company, in late 2020. There is some overlap between the future of robotics and autonomous vehicles, but HMG says it wants to build humanoid robots in the future. . And at CES earlier this year, the company revealed its vision of a future where robots will help people in everyday life. What exactly are you trying to sell us, Kia?
The ad coincides with Kia’s partnership with the charity Petfinder Foundation to help sheltered animals find loving homes. The company said we should provide more details on the project before the Super Bowl. We know the Robo Dog will star in a commercial alongside the Kia EV6, which will be available in several configurations when it goes on sale, starting at $42,115, including a $1,215 destination fee.
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