BMW Says Large Displays Might Become Extinct One Day


No matter how many hate the fact, big infotainment screens are becoming rampant these days. So much so that looking at a car with less than 10 inches of screen real estate is starting to feel weird.

Some automakers even take this to the extreme. Mercedes-Benz introduced the stunning MBUX Hyperscreen in its flagship EV EQS, which consists of three screens under one glass that stretches from the driver’s door to the passenger door. BMW retaliated with a 31-inch panoramic 8K theater screen in the rear seats of the BMW 7 Series and i7.

But it looks like these unannounced screen wars will be a thing of the past – at least that’s what Matthias Junghanns, BMW i’s head of interior design thought when he spoke on the subject.

In a live broadcast hosted by Car Design News (tip of hat for Drive), design honchos from Automobili Pininfarina, Italdesign, Polestar, ELeather, and BMW talk about the interior of the luxury car of the future.

One viewer asked if premium luxury and UX would still be synonymous with big screens in the future. He added, “Have we reached the Peak Screen yet?”

Junghanns answered with the question: “Does the big screen count?” He went on to say that he is personally convinced that the big screen will become history, sooner or later. Junghanns clarified that the car will still be smart, but the interface will only appear “when you need it, and when you want it.”

Polestar’s interior design manager, Conny Blommé, shares Junghanns’ view.

“Everything has its peak, and maybe the screen has it,” says Blommé. “Most of the time, you travel by car, and you enjoy the view more than you enjoy the sails.”

Do you agree with the two designers? Let us know what you think in the comments section below.


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